AI Insights · Timothy · September 2023
Top 5 Fitness and Weight Loss Programs on iOS in Australia Q3 2023
Discover the performance trends of the top 5 fitness and weight loss apps on the iOS platform in Australia during Q3 2023, including metrics on downloads, revenue, and weekly active users.
During the third quarter of 2023, the top fitness and weight loss apps on iOS in Australia showcased notable trends in downloads, revenue, and weekly active users. Here's a detailed look into how these apps performed:
MyFitnessPal: Calorie Counter Revenue for the app started at approximately $101K at the end of June, experiencing fluctuations throughout the quarter but ultimately peaking at around $115K by the end of September. Downloads saw a steady rise from 4.9K at the beginning of the quarter to about 8.3K towards the end. Weekly active users grew consistently, starting from 258K and reaching nearly 297K by the quarter's end.
Strava: Run, Bike, Hike The app's revenue fluctuated, starting at around $60K and peaking at nearly $98K in late July, before stabilizing around $77K by the end of September. Downloads remained relatively stable, beginning at 5.2K and increasing to 7.3K towards the end of the quarter. Active users saw a slight increase from 146K to approximately 165K.
Sweat: Fitness App For Women Revenue remained consistent, starting at $33K and ending at approximately $32K, with a peak of $39K mid-July. Downloads showed minor fluctuations, averaging around 700 to 900 weekly. Weekly active users hovered around 4.9K to 5.2K throughout the quarter.
Fitbit: Health & Fitness Revenue for Fitbit saw a decline initially, from $58K to $26K by the end of July, before recovering to around $35K by late September. Downloads varied slightly, starting at 2.9K and ending at 2.5K. The app maintained a steady number of active users, starting from 56K and peaking at 67K mid-September.
Kic: Health, Fitness & Recipes Starting with a revenue of $27K, Kic saw an upward trend, peaking at $40K by the end of September. Downloads gradually increased from 552 to 1.0K. Weekly active users also showed growth, starting from 2.9K and reaching 3.5K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.